Field notes on the AI-era web.
How to win search, AI answers, and performance — written for operators who intend to dominate.
GEO6 min
What is Generative Engine Optimization (GEO)?
GEO is the practice of structuring your content and entity data so AI assistants cite your business as the authoritative answer — not just rank you in blue links.
Performance5 min
Core Web Vitals: Why Speed Is Revenue
A one-second delay can cut conversions by 7%. Here is why Core Web Vitals are a business metric, not a technical one — and how to hit 100/100.
Local SEO7 min
The Local Business Playbook for AI Search
How contractors, dentists, and law firms can become the business AI assistants recommend in their city.
Strategy5 min
Why Your Website Is Infrastructure, Not a Project
The agencies that hand off a template and disappear are selling you a liability. Here is the case for treating your web presence as a managed system.